Designed and developed the web platform, enhancing its multi-layer functionality to improve user navigation and integrating an AI assistant to streamline interactions.
Introduction
Skich is a mobile app that enhances social discovery in mobile gaming by helping users find games that match their interests more quickly. Designed as both a game launcher and a discovery tool, it provides personalized recommendations based on your preferences. Users can explore curated and public game collections, track their gaming activity, and follow friends to see what they're playing.
I joined the team when the MVP of the app was already launched and live on the store. My main task was to implement a full redesign, upgrading the app from MVP 1.0 to a comprehensive 2.0 version while introducing a unique visual language. Alongside this, I tackled several product challenges.
Since Skich was an early-stage startup seeking to secure its next investment round, we focused on improving user engagement rate and increasing session duration, particularly when browsing and exploring games.
Introduction
Веб приложение, которое будет через конверсейшенал аи (наподобие chatGPT) помогать создавать сайтики на вордпрессе.
Role
Product Designer
Industry
AI, Developer Tools,
Contributions
App redesign, UX & architecture improvements
Timeline
May, 2022 – August, 2023
Business challenge and project goal
Сейчас ребята хотят прийти к тому, чтобы интегрировать conversational AI в вордпресс разработку, и задались целью сделать третью версию своего продукта. Сейчас, они кстати, находятся в процессе поднятия инвестиций под продукт.
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У нас был фидбек от юзеров по в1-2, хенд дровн прототипы,
Increase user engagement with game browsing in the short term to drive conversions into downloads in the long term (planned for version 3.0). Engagement metrics and session duration are critical for attracting both investors and game developers. In the future, these developers could list their games on Skich, transforming it into a full-fledged game store—an alternative to the App Store and Google Play.
Game Cards
This is a key section of the app where users should spend time exploring information and forming opinions about games. In the future, when Skich evolves into a full-fledged app store, this section will need to convert users into downloading games directly, without redirecting them to external platforms.
As a team, we conducted a small discovery phase, analyzing a range of apps both within similar domains and in entirely different ones that featured comparable mechanics. Since our long-term goal was to become a viable alternative to the App Store and Google Play, we decided to use their structure as a reference while adding our own unique twists and features.
The First Screen Rule
To grab the user's attention and encourage them to scroll further, we focused on showcasing the most important and engaging elements on the first screen. This includes a striking custom background unique to each game, a short description, and key CTA buttons positioned centrally within thumb reach.
To spark curiosity, we added partially visible store screenshots at the bottom of the screen, subtly prompting users to scroll down.
Design Review and Microanimations
I’m a big advocate for microanimations in UI. I created a dozen guides on microanimations for the development team, covering every tap, swipe, scroll, and more. These subtle details, often unnoticed by the average user, give the app its unique vibe and contribute to the emotional UX.
Before the release, we conducted a design review in TestFlight, gave our approval, and set the project free to sail.
Project results
As a result, we completely revamped and refreshed the app's visual language, redesigned the social mechanics, and improved the game discovery experience.
These changes allowed us to achieve our goal: we increased user engagement and extended session times on game cards. This not only helped the team secure the next round of investment but also created a strong foundation for transitioning to version 3.0 — a full-fledged game store and launcher.
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